BSM 600 Lecture Notes - Lecture 4: Cirque Du Soleil, Ambidexterity, Market Saturation

• School: Ryerson University
• Department: Business Essentials
• Course: BSM 600
• Professor: Tim Pervin

Document Summary

Additional readings files are not on the exam. Two of the largest companies in their respective sectors, announced plans to launch a connected health and lifestyle platform to encourage healthy choices. A(cid:373)su(cid:374)g: addi(cid:374)g (cid:374)e(cid:449) fu(cid:374)(cid:272)tio(cid:374)alit(cid:455) to a(cid:373)su(cid:374)g(cid:859)s applia(cid:374)(cid:272)es to (cid:271)etter u(cid:374)dersta(cid:374)d (cid:272)usto(cid:373)er(cid:859)s day-to-day lifestyle (competitive intelligence/advantage) Maple leaf sports will be on exam** review. Did(cid:374)(cid:859)t do it (cid:271)e(cid:272)ause the(cid:455) like ea(cid:272)h other, its (cid:271)e(cid:272)ause of telus, so the(cid:455) ha(cid:448)e (cid:374)o rights. Uber has no profits, extremely high evaluation, product extensions all over; had to sell of its. The board is small (8) and fractious; the culture is a mess, senior management is thin, employee morale is low, and there is no credible leadership. Needs a (cid:374)e(cid:449) strateg(cid:455) a(cid:374)d a (cid:272)o(cid:373)plete re(cid:374)o(cid:448)atio(cid:374). It(cid:859)s (cid:373)arketi(cid:374)g is gro(cid:449)i(cid:374)g all over the world (the only bright spot) and facing several large lawsuits over technology. Board hired a new president, ex-expedia (an b company). His strategy is to rebuild culture and stop the losses.