CMN 210 Lecture Notes - Lecture 2: Pathos

• School: Ryerson University
• Department: Communication
• Course: CMN 210
• Professor: Paula Schwebel

Document Summary

Simon and jones - study of persuasion: what do we think, why should we, propaganda, one-sided affect to control people. Key points: ancient study, related to truth ethics and power, an instrument for giving effectiveness to truth; making truth an action, rhetoric (persuasive use of language) Negative or positive: use a stick for multiple people and carrot for individuals, operations of rhetoric may not be obvious (moonwalking bear, what is the value/importance of studying rhetoric/persuasion in the. Rhetoric: so that we are aware, so we can rebut, resisting when its practiced on us, understand it to practice it ourselves, get people to view the world as we view it. Rhetoric is used to deceive; unfairly unjust represent, fake news; is it appro suitable or can be performed ethically . Transformation is the central act of rhetoric - transformation of the. How do we do rhetoric: reality altered through rhetoric by the creation of discourse.