CMN 210 Lecture Notes - Lecture 4: Signify, Raymond Williams, Rhetoric
8 Dec 2015
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Document Summary
Communication is the movement of messages from one person or place to another for the purpose of control. Transmission and feedback of message is interfered by lots of noise. Focuses on the transportation of messages across space o o o o. Claude shannon and warren weaver"s transmission model (1948) communication: developed this diagram as part of their information theory of, can handle great complexity, basis for many studies on influence and effects of communication on. Assumes that sender and receiver can encode or decode messages. Enables study of very specific effects of very specific variables in message"s attitudes, behavior, perception, etc. transmission. Assumes change is most significant effect of communication. Linear - emphasis is on the movement of messages along a straight line from one person or place to another, not on the messages which are repeated or are already held in common.
