CMN 210 Lecture Notes - Lecture 2: Human Communication, Pathos, New York And New Jersey Campaign

• School: Ryerson University
• Department: Communication
• Course: CMN 210
• Professor: John Shiga

Document Summary

Human communication designed to influence the judgements and actions of others. Can be an instrument for giving effectiveness to truth (rather than deceit or manipulation. Persuasion is concerned with matters of judgement rather than certainty . Ex. global warming: wht"s happening but also what we can do to reduce it (buy particular things, do particular things, act on these words) Persuasion aims to transform reality and the audience"s perception of reality. Rhetoric is the art of persuasion , which consists of three components: Transformation is the central act of rhetoric. -glenn stillar, analyzing everyday texts. The ultimate goal of rhetoric is identification (consubstantiality) between people. Rhetoric is a mode of altering reality, not by the direct application of energy to objects, but by the creation of discourse which changes reality through the mediation of thought and action . Rhetoric aims to use the energy of language to: Change the way people think, feel, and act.