CMN 279 Lecture 5: Negative News
8 Feb 2017
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Clarity: deliver the news clearly, briefly, respectfully and only once (only put the bad once and rest with good) Acceptance: help readers accept the bad news by showing fairness and logic of decision, explaining when possible. Positive image: maintain and build goodwill toward reader and writer. Protection: protect yourself and your organization from legal liabilities. The indirect approach to prepare the reader. Buffer: (cid:374)eutral (cid:271)ut (cid:373)ea(cid:374)i(cid:374)gful state(cid:373)e(cid:374)t that does(cid:374)"t (cid:373)e(cid:374)tio(cid:374) the (cid:271)ad (cid:374)ews. Reasons: gives and explanation before disclosing the bad news. Bad news: in the middle between the buffer and close. Close: personalize the ending and be nice. (can use their name) Careless language (ex. the misuse of dangerous) The good-guy syndrome (cid:894)(cid:862)if it were up to (cid:373)e(cid:863), (cid:272)a(cid:374) o(cid:374)l(cid:455) speak fro(cid:373) fa(cid:272)ts(cid:895) Begin with a neutral but meaningful statement that makes the reader continue reading. Best news: start with the part of the message that represents best news.
