CMN 279 Lecture 4: Class 4

• School: Ryerson University
• Department: Communication
• Course: CMN 279
• Professor: John Burry

Document Summary

Organizing directly -> routine messages (90% of communication) The direct pattern: make your purpose clear from the start, stating the main point in the first sentence before moving onto details. Middle explains details, supplies background that relates to the message. Closing explains and facilitates what happens next. The idea here is to make the purpose clear right in the beginning. Optionally, supply action required (eg. marketing budget for review) Delivers the main message first, answers readers most important questions, states good news, make direct, specific requests and provides most important info when possible from reader"s perspective. Writing the opening: supply most important info, purpose for writing and required action. Include brief context, giving reasons for request or explaining why reader needs to know info. Answer the reader"s question whats in this for me? -> opening should be one or two sentence!