CMN 279 Lecture 3: CMN 279 – WEEK 3

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Makes your purpose clear fro the start, stating the main point in the first sentence before moving onto details. Closing: explains and facilitates what happens next. Does not have to be a complete sentence leave out articles (the, a, an) Specific enough to give readers a full and accurate idea of what follows (unless it"s bad news) think news headline. Answers readers" most important questions (who, what, where, when, why, how) Provides the most important information from the readers" perspective (when possible) Supply the most important information, the purpose for writing, or required action. Amplify subject line (who what where when why how) Explains details of the news or inquiry and supplies background and clarification when needed. Further points or questions are presented in parallel form in bulleted or numbered list (3-6 items) Summarizes request or asks for action, input, or response often by a clearly specified deadline. Tone is professional: assertive, to-the-point, but always polite.

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