CMN 279 Lecture Notes - Lecture 8: Web 2.0, Customer Engagement, Participatory Culture
31 Aug 2016
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Document Summary
Web 2. 0 and the new media landscape: connection, engagement, participation, new web technology, blogs, wikis, social networking, online communities. Interactive internet or mobile-based tools: users can, post information, converse, share stories, facts, documents, videos, photos. Spontaneous: follow events as they happen, rich, text, photo, video. Social: connect with others, online activity changes how we see ourselves. In business, social media can: boost employee and customer engagement, create brand awareness, respond to crises and dissatisfied customers, create new problems blogs, topical, timely content. Personal perspective on a topic: address needs and interests of readers, reverse chronological order. Intranet or internal company blogs: for employees, event- or product-related blogs, for the public, educate readers. Provide a more personal and reader-focused perspective: can include photos or video. Facebook, google+, linkedin: encourage word of mouth marketing, create communities of people interested in the brand. Publicize and promote events and products: listen to and understand potential customers.
