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CMN 124 (62)
John Burry (16)
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Department
Communication
Course
CMN 124
Professor
John Burry
Semester
Fall

Description
CMN 124 Week 1 Communicating Ain’t What it Was The Workplace is Changing Fast:  I.T. enhances speed and volume of transmitted messages (62 billion emails/day)  Information overload (yields pattern recognition)  Reduced workforce – flattened management  Increasingly diverse workforce  Heightened global competition Communicating @ Speed 1. Emphasis on Efficiency  Communicate in short sentences and use an everyday vocabulary  When readers sense they are working too hard, they tune out the message or stop altogether How To Improve Efficiency  Content that makes the document worth reading  Organization that guides reader to important material  Style that is compact and easy to read  Visuals that help clarify the text  Format that is accessible and appealing 2. Emphasis on Audience  Audience IS the content  Communication: is the transmission of information and meaning from one individual or group to another The Communication Process ‘Noise’ – Barriers to Communication  Channel overload  Information Overload  Emotional Interference  Semantic Interference or bypassing  Physical/technical interference  Mixed messages and channel barriers  Environmental interference Overcoming Communication Barriers  Be proactive – if in doubt about what you’ve read or heard, verify the facts*** Non-Verbal Communication The impacts of spoken communications containing an emotional or attitudinal element comes largely from non-verbal elements:  7% of the meaning is in words spoken  38% of the meaning is paralinguistic (voice quality)  55% of the meaning is in non-verbal expression  Non-verbal cues have over fur times the effort of verbal cues  Non-verbal cues communicate emotions, attitudes, greetings and cues of status  Effective non-verbal skills and abilities play a significant role in building and maintaining interpersonal relationships and managing impressions – keys to successful career Communication and Context  Attitudes towards individualism and collectivity  Reliance on logic and feelings  Relative directness of their communicational styles  Attitudes to the relational role of communication in business  Attitudes to the elderly, life partnerships, and gender roles  Time Orientation  Propensity for risk uncertainty  Degree of formality and protocol governing social Interaction  Interpretation of non-verbal communication and body language  Meaning changes with context – change the context and you change the meaning. Put another way of meaning, meaning is context  “ The medium is the message” – Marshall McLuhan Successful Communication The communication process is successful only when the audience understands an idea as the sender intended Week 2 Planning and Writing Steps in the Writing Process: 1. Prewriting (assess the purpose, audience, channel)  Identify the primary purpose (inform, persuade)  Estimate the scope of the subject (breadth and depth)  Determine your reader’s need  Select the appropriate channel (accuracy, speed, cost, permanence, detail formality, privacy…)  Collect the necessary information  Audience Analysis o The reader’s responsibilities and position?  Determines how info will be used  Determines level of formality and right to ‘tone’ o The reader’s attitudes, interest, questions?  Determines message’s level of importance  Anticipates the reader’s questions o Your Experience with the reader?  Determine possible areas of conflict  Determines issues of credibility o How much does your reader know?  Determines amount and type of detail  Determines level of jargon o The reader’s likely response?  Anticipates need for persuasive strategies o More than one reader?  Determines primary and secondary audience 2. Organizing and outlining (the most strategic and logical arrangement of ideas and details)  3. Drafting (precise wording and organizational style)  4. Revising and editing (from the reader’s perspective) Plain Style: The Beauty of Simplicity  Clear – Understandable – Concrete  Use common words, except for necessary technical terms (write to express, not impress)  Use reasonable sentence lengths (8 words = 100% comprehensions; 15 words = 90%)  Use active voice verbs. (The subject performs the action: ‘Bob selected new computers.’ Vs. ‘New computers were selected by Bob’  Use unambiguous language  Place subject as close as possible to the verb  Use familiar words  Use only job-related jargon  Avoid buzzwords  Eliminate slang and replace clichés like: tighten our belts, needless to say, on an annual basis, true to form, etc. Business Style  Be Concise  Concise writing conveys the most information in the fewest words.  Strategies for concise writing: o Eliminate Long Lead-ins. Start directly. Unless extreme politeness is required, delete any opening phrases ending in the ‘that’ o Revise noun Conversion o Cut wordly phrase o Eliminate redundancies o Use strong, precise, accurate, verbs o Revise prepositional phrases. o Avoid there is, There are, and it sentence openers o Shorten multiple that/which/who clauses o Make negatives positives. A positive expression is easier to understand than a negative one  Adjusting the tone o Denotation- a word’s dictionary definition – may be shared with many synonyms o Connotation- implied meaning with the power to shape perceptions How Sentences Work  Phrase: a group of words containing either a subject or a verb (but not both), which cannot stand on its own as a complete sentence  Clause: a group of related words containing a subject and a complete verb; when it de
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