CRI 630 Lecture Notes - Lecture 6: Royal Ontario Museum, Marlboro Man, Fourth Wall
18 Apr 2017
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Document Summary
They bring the audience in the conversation by asking them questions this is the notion of the fourth wall. Hair colour so natural only her hairdresser knows for sure: the images that were always featured was a woman and her child to show purity. Ambiguous headline was interpreted diff by men and women. Product became necessity (once you start, you cant stop) Pompeii : in the shadow of the volcano. Typically , rom measures it"s success through attendance ( goal 210 000 non-members through the door for. Artifacts (often small and damaged) don"t make great ads, however, the story makes a great ads. Lecture 6: decision - the power of the hook would be what draws people in. Overall creative strategy : big , explosive. Continue to build rom brand equity: maximize reach and frequency of message against: Active experience seekers / traditional adults (culturally active adults)
