CRI 400 Lecture Notes - Lecture 3: Outsourcing, Lady Gaga, Business Acumen
25 May 2016
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A young firm needs to develop a business platform within a couple of years, otherwise it cannot do the things it needs to do. Service production: outsourcing for someone to actually produce it (all financial/brainstorming is done already) Formulation and clarification of the business idea. Not production people themselves but knew what production was. Identify prime customers among broadcasters and develop a face-to-face relationship with them. Supply network: mainly the talent network; the creative people they need to activate to bring in the project. Business acumen, domain knowledge, operational experience: creative people don"t necessarily have economic logic; they have creative logic. Since none of the founders were business students, they instead took advantage for the sleep studies at their university. Got a lot of grants and entered business competitions. Brought in a ceo that had experience with huge healthcare companies, veteran of the industry. Wanted a coach to help them succeed, have connections, experience, be twice their age.
