CRM 302 Lecture 5: SOC 2700- Lecture 5 .docx

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C. ray jeffery: direct application of operant learning theories from psychology. Ronald akers: social learning theory very sociological in nature: extension of differential association theory (extension from sutherland added to it) Ringing bell with food eventually dog salivates with only the bell, through the use of operant learning. Concerned with effect of individuals behavior has on environment and consequences of the effect on individual. Basic premise: reinforcement and punishment determining whether frequency of behavior is increased or decreased. Learning occurs because of consequences associated with behaviors. Only works when the person actually values the reward and disvalues the aversive stimuli: positive reinforcement. Reward for good behavior: negative reinforcement. Removal of rewards that normally would have been present. Cannot go to the zoo: discriminative stimuli. Function as cues; help individual determine situation where a particular behavior may be appropriate. Use these cues as a way to determine how to interact in a specific situation.

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