ENT 526 Lecture Notes - Lecture 3: Brazilian Jiu-Jitsu, Chief Cook, Value Proposition
28 Nov 2017
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Document Summary
Two-person partnership business started about 8 yrs ago. No full time staff: outsourcing, freelancers, software automation, 3rd party services all done out of house by them two. Started print magazine to get marketing out; e-commerce focus now. Pivoting: changing direction, taking advantage of new opportunities (great for business in the long-term) Canada one of the best places to be an entrepreneur: government support, policies/regulations for flexibility of running own businesses unlike other countries where it is difficult to hire employees or register a business. Small-medium business size tax assumption: program to promote entrepreneurship if you sell your business, up to 1 million dollars tax-free. Everything in this company is either digitized, automated, or outsourced. Pivot (cid:272)o(cid:373)es easily (cid:271)e(cid:272)ause he does(cid:374)"t (cid:374)eed to support e(cid:373)ployees. Major pivot: changed from travel company to media company. Whole office is in his laptop bag, flexible (can do work from anywhere) Chief cook & bottle washer (cc&bw): does everything himself in his business.
