FSN 400 Lecture Notes - Lecture 4: Market Segmentation, Psychographic

• School: Ryerson University
• Department: Fashion
• Course: FSN 400
• Professor: Osmud Rahman

Document Summary

Contemporary fashion: made possible by the global fashion industry, which provides the means for individual dress style/discourse, whether you follow fashion trends of not, you are still a consumer of fashion products. Consumer segmentation parameters: demographics, age, city or region of residence, gender, race, ethnicity, or household composition. Consumer visualization: creating consumer profiles that describe specific segments allow you to see the person that will be invested in your product or service. Product/service design/development: creating consumer profiles that describe specific segments will give you insights on how they will interreact with the product or service. It will also allow you to see what benefits/values they will gain rom your product tor services. Marketing and advertisement: creating consumer profiles that describe specific segments give you insight on how they will interact with the advertisement and/or retailing of your product or service. It will also help you finetune messaging (ex.