FSN 707 Lecture Notes - Lecture 6: Ethnography, Thick Description, Photovoice
23 Oct 2018
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Document Summary
Greek anthros = humanity, human being; logia = study. The study of human beings, their lives, experiences and their cultural practices. How design processes and artifacts help define what it means to be human. Greek "ethos" = a nation, people, race, culture; "grapho" = i write; "graphy" A strategy of inquiry in which the researcher studies an intact cultural group in a natural setting over a prolonged period of time by collecting, primarily observational and interview data. Fundamentally about translation, about the exploration, learning and documenting of one perspective together with a mapping between it and another. "translation at its root is about connecting the context. Ethnographic methods are well suited to exploring people and situations that the design team may be unfamiliar with, suggesting that moving from traditional research methods to ethnography is somewhat like moving from black and white to colour. Ethnography methods belong to the field on anthropology.
