RTA 103 Lecture Notes - Lecture 4: Data Mining

• School: Ryerson University
• Department: Media Studies
• Course: RTA 103
• Professor: Laurie Petrou

Document Summary

We leave footprints when we log in, log out, leave comments, text, search, visit websites, engage with mobile phones, movie web or any digital device. We are the biggest products on our feed. Interested parties are accessing our data all the time. The underlying problem is that we think we own our devices. Schneider: this data is collected, compiled, analyzed, and used to try to sell us stuff. Personalized advertising is how these companies make money, and is why so much of the internet is free to users. You"re digital self is linked to a real person, and you only have one, so you should protect it.