GEO 106 Lecture Notes - Discount Store, Geomarketing, Disposable And Discretionary Income
10 Dec 2013
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Location analysis: search for a location that has comparative territorial advantages (location that has favorable physical, socioeconomic and political conditions for a specific type of economic activity to receive maximum profit, or to generate social well-being. Marketing geography is concerned with the identification of the demand for various goods and services and with the arrangement for supply of these goods and services through an efficient distribution network. William applebaum is regarded as the chief architect of marketing geography. Market: refers to an area with a population of consumers who have demand for consumer goods and services and have disposable income. A market also has spatial and dimension boundaries. Consumers: maximize private need and satisfaction with their available income, by purchasing the most satisfying goods and services (in terms of quality and price) Producers and distributors: maximize profits by using the most efficient combination of resources to produce the most profitable products.
