GMS 200 Lecture Notes - Lecture 12: Organizational Culture, Customer Relationship Management, Scenario Planning

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

Review porter"s model of generic strategies (i. e. cost leadership strategy, focused low-cost strategy; differentiation strategy, focused differentiation strategy). Concepts to review: customer relationship management, supply chain management, total quality management, organizational culture. Concepts to review: strategic alliance, vertical integration, retrenchment strategy, restructuring, globalization strategy, multidomestic strategy, transnational strategy. Review of concepts: emotional intelligence, transactional leadership, transformational leadership; visionary leader, charisma, symbolism, empowerment. Review the following theories/models of leadership (see text and lecture notes of mccain"s leadership at maple leaf) Other: leadership styels (i. e. democratic, autocratic . ) Review the different forms of business ownership (sole proprietorship, partnership, corporation, limited liability corporation). Review the financing options available to new ventures (debt, equity, venture capitalists, initial public offering). Review the stages in the life cycle of an entrepreneurial firm (birth, breakthrough and maturity). Concepts to review: first-mover advantage, business plan, intrapreneurship. Organization structures to review: functional, divisional, matrix, network (i. e. nike)