GMS 200 Lecture Notes - Lecture 7: Customer Service, Retail, Incrementalism

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Deborahde Lange

Document Summary

Competitive advantage: competitive advantage- is the ability to do something so well that one outperforms competitors. Technology: sustainable competitive advantage- the ability to outperform rivals in ways that are difficult or costly to imitate. Strategy and strategic intent: strategy- is a comprehensive plan guiding resource allocation to achieve long- term organization goals, strategic intent- focuses and applies organizational energies on a unifying and compelling goal. Analysis of mission, values, and objective: mission statement expresses the organization"s reason for existence in society. Strategic constituencies analysis- assesses interests of how well the organization is responding to them: core values are broad beliefs about what is or is not appropriate behaviour. Organizational culture- is the predominant system for the organization as a whole: operating objectives- are specific results that organizations try to accomplish. Analysis of rivalry and industry attractiveness: porter"s five forces model (used to )