GMS 200 Lecture Notes - Lecture 22: Equilibrium Point

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Omid Jadidi

Document Summary

Marketing to me is any activity that drives a business into the sale of a product or service. In my (cid:272)ollage i have (cid:272)hose(cid:374) the title (cid:862)ma(cid:374)age(cid:373)e(cid:374)t of a(cid:272)tivities a(cid:374)d servi(cid:272)es for a (cid:271)usi(cid:374)ess(cid:863) to describe what i think marketing is. I think marketing is all the activities and services that are used in the build-up of a business. In my collage i have placed pictures of each of the activities that specifically make up a business. The main activities that i cover in my collage of what i think marketing is are; research, product development, pricing, packaging, branding, storage, inventory management, physical distribution, storage, promotion and sales. For research i chose a picture of someone conducting surveys because it is essential to an effective marketing plan. The conduction of a survey will gather information about some consumer preferences, habits, lifestyles, and even competing products and services. I chose a picture of people designing for product development.