GMS 200 Lecture : Part of Chapter 13 lecture

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Shavin Malhotra

Document Summary

Programmed decisions - applies to a solution from past experience to a routine problem, used to fix a structured problem. Non-programmed decisions - applies to a specific solution crafted for a unique problem, used to deal with an unstructured problem. Managers are encouraged to take risky decisions, only if the managers fail a few times they will start discouraging you. To have a successful company many large risks must be taken. 1985 coke had been losing marker share to pepsi. They did a taste test where they blind-folded people and the people preferred the new. People were upset that the original drink was being discontinued, but sales went up because loyal buyers stocked up on the old coke. Approaches problems in a flexible and spontaneous fashion. Approaches problems in a rational and analytical fashion.