GMS 200 Lecture 8: Strategy and Strategic Behavior

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Franklin Ramsoomair

Document Summary

Gms 200 lecture 8 strategy and strategic behavior. Essentials of strategic analysis: porter"s model of five strategic forces affecting. Competition: strategy involves planning, planning involves situational analysis. In situational analysis, a manager identifies planning assumptions, issues and problems. Three levels of planning: strategic, tactical, operational. Strategic planning: envisioning goals for the future, creating goals from above, creating a sequence of steps to achieve them. Operational planning: the process of planning strategic goals and objectives to tactical goals and objectives, specific goals, actions and time required to achieve goals, human resources required, physical resources required, budget required. Goals: the target or ends the manager wants to reach are called goals. In looking at a strategy, we have to think about core values: values are broad beliefs about what is or is not appropriate, organizational culture reflects the dominant value system of the organization as a whole. Swot strategic analysis: a technique for assessing the organization"s internal and external environments.