GMS 200 Lecture Notes - Neutrogena, Blackberry Pearl, Bellsouth
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Strategy: a comprehensive plan guiding resource allocation to achieve long-term organization goals, best guess about what must be done in the future to outperform its rivals and changing conditions. Goal of strategic management is to create above-average returns for investors. Returns exceeding those for alternative opportunities at equivalent risk. Earning above-average returns depends in part on the organization"s competitive environment. Strategic analysis: the process of analyzing the organization, the environment, and the organization"s competitive position and current strategies. Strategic formulation: the process of crafting strategies to guide the allocation of resources. Strategy implementation: the process of putting strategies into action. Strategic constituencies analysis: assesses interests of stakeholders and how well the organization is responding to them. Core competency is a special strength that gives an organization competitive advantage. Porter"s model industry analysis [average return on invested capital (roic) 1992- 2006]