GMS 200 Lecture Notes - Neutrogena, Blackberry Pearl, Bellsouth

37 views10 pages
lily.dilaudo and 39833 others unlocked
GMS 200 Full Course Notes
24
GMS 200 Full Course Notes
Verified Note
24 documents

Document Summary

Strategy: a comprehensive plan guiding resource allocation to achieve long-term organization goals, best guess about what must be done in the future to outperform its rivals and changing conditions. Goal of strategic management is to create above-average returns for investors. Returns exceeding those for alternative opportunities at equivalent risk. Earning above-average returns depends in part on the organization"s competitive environment. Strategic analysis: the process of analyzing the organization, the environment, and the organization"s competitive position and current strategies. Strategic formulation: the process of crafting strategies to guide the allocation of resources. Strategy implementation: the process of putting strategies into action. Strategic constituencies analysis: assesses interests of stakeholders and how well the organization is responding to them. Core competency is a special strength that gives an organization competitive advantage. Porter"s model industry analysis [average return on invested capital (roic) 1992- 2006]

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

Related Questions