GMS 200 Lecture Notes - Lecture 7: Toyota Canada Inc., Swot Analysis, Bargaining Power

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

Tools of strategic analysis : porter"s 5 forces model. Industry competition - the intensity of rivalry among firms in the industry and the ways they behave competitively toward one another. New entrants - the threat of new competitors entering the market, based on the presence or absences of barriers to entry. Substitute products of services - the threat of substitute products or services, based on the ability of consumers to find what they want from other sellers. Bargaining power of suppliers - the ability of resources suppliers to influence the prices that one has to pay for their products of services. Bargaining power of customers - the ability of customers to influence the prices that they will pay for the firm"s products or services. Entered canada in 1965 with two models and solf 755 cars. Today: toyota offers at least 18 models of cars and trucks. Top-three cars in terms of recent sales: corolla, matric and camry.