GMS 400 Lecture 2: GMS401 Lecture 2

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Forecasting demand for flights, the growth in air travel, and weather and landing conditions. capacity planning deciding the # of planes and where to use them. # of planes for flight and for routine maintenance scheduling of pilots and flight attendants scheduling of ground crews counter staff and baggage handlers. Managing inventories of such items as food and beverages and spare parts. Assuring quality is essential in flying and maintenance operations, where the emphasis is on safety. Also important in dealing with customers at ticket counters, check-in, telephone and electronic reservation, and in-flight service, where the emphasis is on efficiency and courtesy. Employee motivation and training in all phases and factors. Key customers" key purchasing factors: price quality variety timeliness. Walmart"s competitive advantage it offers the widest choice of products with the cheapest prices. Mcdonald"s competitive advantage price speedy delivery of foods. Safeskin competitive advantage it has differentiated itself prevent allergic reactions.

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