GMS 522 Lecture 2: GMS522 (2)

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 522
• Professor: Fatemeh Firouzi

Document Summary

Assessing foreign markets number of economic variables are relevant in the assessment of foreign markets: market size and population. Having population of the country is not enough, the growth rate is important to learn by managers because the growth rate shows the future demands. Company wants to invest long term, therefore, growth rate will help company understand the future demand. Company design their advertising and pricing strategy to suit the growth rate. China and india is the most populated country, therefore, high demand: income and income distribution. Income level align the price of the product available in countries. Two term to measure income: gross domestic product (gdp), gross. National product (gdp); these two terms are not enough, therefore, they classi ed by income developed, less developed term. Global marketers are not only interested in level of income, an understanding of the distribution of that income is also important if the rm"s marketing strategies are to be effective.