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Lecture 1

GCM 230 Lecture 1: GCM 230- TYPOGRAPHY FINAL EXAM REVIEW


Department
Graphic Communications
Course Code
GCM 230
Professor
Gillian Mothersill
Lecture
1

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In-Design
2 clicks- word
3 clicks- line
4 clicks- paragraph
5 clicks- the whole body of text no matter where the text is
Hidden Characters
Dot= Spacebar
¶ Pilcrow= Every time you hit the return key
# Octoforb= End of the text
GCM0- Tpograph Fial Ea
Lecture Notes
Lecture 1
What is Typography?
noun
the style and appearance of printed matter
the art and procedure of arranging type or processing data and printing from it
o ex. paper, app, online, etc.
see typography as a message
o tattoos, logos, mural, etc.
Calligraphy
is the art of producing decorative handwriting or lettering with a pen or a brush
calligraphy is not typography
a worldwide phenomenon
o in some for found all over the world
o ex. Chinese characters, Islamic letters, etc.
Typeface
a typeface is a single set of characters in a specific design
do not confuse typeface with font
example of typeface: Helvetica Bold
Font
a single set of characters in a specific design and size
example of font: 10pt. Helvetic Bold
Type Faily
a type family is the complete variations of a typeface, in every size, slant, weight, and
width
find more resources at oneclass.com
find more resources at oneclass.com

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Size: some faces are designed specifically for reproduction at large (tilting) or small sizes, now
vreated electronically
Slant: italic/oblique
Weight: to name a few: light, medium, bold, heavy, extra-bold, extra-light
Width: condensed, narrow, extended
Pangrams
sentence using all of the letters in the alphabet
o ex. the quick brown fox jumps over the lazy dog
o two driven jocks help fax my big quiz
o heavy boxes perform quick waltzes and jigs
o ath Jeopad!, Ale Teeks fu TV uiz gae
Measuring in Design and Typography
Picas: a horizontal measure
Points: a vertical measure
always state your measurements
o dot leae the liet ofused
o dot leae the pinter confused
o dot leae the e desige ofused
1 inch = 2.54cm = 6 picas = 72 points = 14 agates
1 inch
2.54cm
6 picas
72 points
14 agates
therefore, there are 12 points in 1 pica
find more resources at oneclass.com
find more resources at oneclass.com

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Lecture 2
Recap Measuring in Typography
basic units of measurements
o points 72 points per inch
o points 6 picas per inch
o 12 points per pica
points are usually a vertical measure
typefaces are always measured in points
o 10 pt. Bodoni Bold
o 12 pt. Papyrus
o 14 pt. Palatino Italic
Type Size Calculations
A = the body size of the typeface
B = the cap height of the typeface
C = the cap height factor (the percentage of the cap height size to the body size)
Basic Math: if you have any two of the above, you can solve for the third:
 

 
Rearrangement #1
 


Readability
the ability to read text over a sustained period of time
is largely determined by the person executing the page layout or typographic setting
o it is affected by choice of typeface, size, leading, letterspacing/tracking, white
space, measure, indents, alignment, and other typographic factors
Legibility
is our ability to recognize the individual letterforms in a typeface
Rearrangement #2
  
   
find more resources at oneclass.com
find more resources at oneclass.com
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