GCM 230 Lecture Notes - Lecture 7: Monospaced Font, Serif, Proofreading
10 Feb 2015
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All align with baseline and cap height (usually)! Used in heads when set in all caps! Used for setting nancial statements / other vertical columns of #s! Used for setting addresses & phone #s: 1690 any street, 604-791-3499. Modern/didone: developed in late 18th century, straight (hairline) serifs without brackets, strong contrast between thick (vertical strokes) & thin (horizontal) strokes, very modern look, used a lot in magazines, ex. Bodoni, didot: most famouse recent situation gap ! Logo lasted 1 week due to fan protests! Essential task for everyone in printing company! No job should leave plant without being proofread! Suitable for people who are self-disciplines & have good command of english language! Most often proofread electronically published text against original (author"s) text! Quiet room with good lighting & few distractions! Do not read text (hard to do)! Many proofreaders do so by reading upside down & backwards!
