HTT 202 Lecture Notes - Lecture 5: Delphi Method, Marketing Effectiveness, Psychographic
6 Oct 2015
School
Department
Course
Professor
Document Summary
The tourism channel of distribution is an operating structure, system or linkage of various combinations of organizations through which a producer of travel products describes, sells, or confirms travel arrangements to the buyer. Travel agency: is a middleman- a business of person selling the travel industry"s individual parts or a combination of the parts to the consumer. Marketing terms -they act on behalf of the client, making arrangements with suppliers of travel and receiving a commission from the suppliers and/or a fee from the client. Legal terms- a travel agency is an agent of the principal- specifically transportation companies. The agency operates as a legally appointed agent, representing the principal in a certain geographic area. Airlines reporting corporation (arc) is the premier provider of financial settlement solutions and data and analytical services for the travel industry. Air carriers in the u. s stopped paying base commissions to travel agents in 2002.
