HTT 303 Lecture Notes - Lecture 4: Price Fixing, Vertical Integration, Horizontal Integration
28 Oct 2015
School
Department
Course
Professor
Document Summary
Another thing you want your distribution channel to do is to. Using analytics =where many jobs will be (who what where how when) To constantly refresh real time up to date descriptions of inventory available in front of right customers, at right time with right price before expire date. Get booking (how much does it cost to get people to book on the. So channel decision complex but worth the effort. - product: distribution channels must suit special characteristics of travel product. 1 - w. e gets distributed in the hospitality business should be partly intangible. 2-- located elsewhere from where distributed (for example: going to cuba got tickets in. Toronto going to cuba in reading week enjoying in cuba) (buy now get it later) tourism industry only relies on information the only thing that can be distributed to the customer is information. Not intermediary but now for tourism its infomediary.
