HTT 303 Lecture Notes - Lecture 11: Airbnb, Travelocity, Orbitz
9 Dec 2015
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Htt week 11 hunters | november 26, 2015. Put an ad online how: fee, posts ad in company"s online database; renters sent requests. Uber pay through phone, don"t need cash, easy/fast/convenient. Online profile of the landlord; set of rules. Don"t have to stay in commercialized hotels, resorts; more private. Avoid taxi industry, avoid traditional hotels and rentals. Problems: supply isn"t transparent, we may never stay in a hotel again, traditional suppliers can"t compete. Want to minimize risk by talking to people who have experienced a location, etc. How they travel, how they plan, how they share have all changed. Customers now control image of: destination, products, companies. Yes but got to realize many customers are on social media: what"s at stake, unprecedented opportunity in real time to directly contribute to conversations. Social media is a 24/7 media tool: monitor key words, customer likes and dislikes, competition information, customer input. Has now taken its place at the distribution channel.
