ITM 100 Lecture : notes for pres

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ITM 100 Full Course Notes
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ITM 100 Full Course Notes
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Document Summary

Global bpo and ito trends changing customer expectations us fortune 500 companies were the major market for infosys for bpo"s and ito. Infosys had expected developed world economies to increase their outsourcing. During 2000-2001 due to the dot-com bust, it industries had experienced a steep downturn in fund creation. These events had led a mass outsourcing opportunity by many of the companies, primarily to save costs on it operating cost. Infosys saw the opportunity to establish itself as a global brand and achieve market penetration. Buyers were no longer emphasizing their decisions on the cost efficient factor, but instead were looking at references , reputation of the provider (infosys) , References and reputation had emerged as the most important selection criteria for buyers, but providers still ranked cost as their number 1 criterion for evaluating their potential as providers. That was a huge mistake on the provider"s part.

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