ITM 100 Lecture 5: KEY TERMS (midterms)

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ITM 100 Full Course Notes
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ITM 100 Full Course Notes
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Competitive advantage: a product or service that an organization"s customers place a greater value on than similar offerings from a competitor. Data: raw facts that describe the characteristics of an event. Environmental scanning: the acquisition and analysis of events and trends. First-mover advantage: an organization can significantly impact its market. Five forces model: helps determine the relative competitive attractiveness. Information: data converted into a meaningful and useful context. Information systems (is): computer-based tools that people use to work: chief technology officer (cto): responsible for ensuring the throughput, speed, 16. in the environment external to an organization share by being first to market with a competitive advantage of an industry with information and that support the information and information-processing needs of an organization. Information technology (it): the acquisition, processing, storage, and dissemination of vocal, pictorial, textual, and numerical information by a microelectronics based combination of computing and telecommunications. Loyalty programs: reward customers based on the amount of business the.

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