ITM 102 Lecture Notes - Alphabet Inc., Online Advertising, Gmail
DepartmentInformation Technology Management
Course CodeITM 102
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Shangara Flora 26/02/2012
Google: The Next Big Opportunity
Google Inc. (Google) is a global advertising, Technology Company focused on improving the
ways people connect with information. The Company generates revenue primarily by delivering
online advertising. As of December 31, 2011, the Company’s business was focused on areas, such
as search, advertising, operating systems and platforms, and enterprise. Shares of Class A common
stock are listed on the Nasdaq Stock Market LLC (Nasdaq Global Select Market) under the
symbol GOOG. Google is the next big opportunity for investors for many reasons. Google
annually turns over 23 billion US dollars and considers to show consistency. It was one of the few
stocks unharmed by the recession in 2008 and this provides itself with a strong foundation for
investors to rely on. Google has renewed their China license which means that they are finally
smartening up and learning to work with different governments instead of trying unsuccessfully to
force their ideals down the throats of other nations. There are new sources of revenue that most
people are unaware of. Google used to do everything for free and try to put ads here and there.
Now they are targeting small companies and even charging for a personalized Gmail account
system if the company has more than 10 people. This is quite new and many investors don’t know
about this new revenue source. There is a lot of potential with software for businesses. They will
undercut Microsoft but still charge something. They are learning that it doesn’t need to be free to
work. Dirt cheap with high volume will be a new model for Google and a major revenue engine.
Also, for knowledgeable purposes, Google chrome browser is taking off. Google is bound to figure
out how to monetize that as well. Currently, Google stock is valued just under 610$, and I predict
that the stock will gradually increase throughout the year of 2012; to $700- $800 due to many
revenue streams Google is creating this year.
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