JRN 104 Lecture Notes - Lecture 5: Native Advertising, Photojournalism

• School: Ryerson University
• Department: Journalism
• Course: JRN 104
• Professor: Sally Powell

Document Summary

Money: revenue has dropped multimedia journalists make for more flexible and efficient newsrooms, can offer their skills to advertisers. Technology: evolution and increasing integration multimedia journalists are flexible and prepared to take on the next technological innovation, offer the audience choice by creating content for various platforms. Multimedia journalists are storytellers with more tools, can sell their skills (branded content, native advertising), and create quality content. The smartphone benefits: immediacy quickest way to collect and distribute news. Professional use for the smartphone: photojournalism, social media, audio, video (mobile journalist) Where to hold the mic: under chin, rule of thumb. A sense of place: don"t let it overpower the voice, but let it set the scene and bring people into the environment (some places are better than others) Questions: tell me about , can you give me an example , can you walk me through ,