MHR 405 Lecture Notes - Lecture 4: Problem Solving, Job Security, Job Performance
13 Oct 2017
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Mhr chapter 4 notes: attitudes represent the cluster of beliefs, assessed feelings, and behavioural intentions towards a person, object, or event (called an attitude object) , attitudes are judgments, whereas emotions are experiences. In other words, attitudes involve evaluations of an attitude object, whereas emotions operate as events, usually without our awareness: attitudes might also operate non- consciously, but we are usually aware of and consciously think about those evaluations. Another distinction is that we experience most emotions very briefly, whereas our attitude towards someone or something is more stable over time: recently, experts believed that attitudes could be understood just by the three cognitive components, beliefs. These are your established perceptions about the attitude object what you believe to be true: feelings. Feelings represent your conscious positive or negative evaluations of the attitude object. Feelings are calculated from your beliefs: behavioural intentions. Intentions represent your motivation to engage in a behaviour regarding the attitude object.
