MHR 523 Lecture Notes - Lecture 3: Marketing Strategy, Proxemics, Vido
17 May 2016
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Document Summary
An interpersonal process of sending and receiving symbols with messages attached to them. Communication is used for sharing information and influencing other people. Persuasion is getting someone else to support the message being presented. Horizontal structures and empowerment are important context for persuasion. Expert power and referent power are essential for persuasion. Credibility involves tryst, respect, and integrity in the eyes of others. Credibility can be built through expertise and relationships. The process of taking action to help someone say exactly what he or she really means. The process of telling others how you feel about something they did or said, or about the situation in general. Give it when the receiver is willing/able to accept it. Proxemics is the use of interpersonal space. Workspace layout is often overlooked as a form of nonverbal communication but is being increasingly recognized for its impact on communication and behavior. Ways to keep communication channels open through interactive management.
