MKT 100 Lecture Notes - Lecture 9: Private Label, Root Mean Square, Brand Licensing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

All electric-powered automobiles such as tesla motors model s shown in the photo above are in which stage of its product life cycle growth maturity introduction decline accelerated development stimulate primary demand leggards. Chapter 9 - product, branding, and packaging decisions. What is a product? a product is the item offered for sale. a product can be an item or service there is more to its physical shape or basic service function. Increase breadth: true religion brand jeans now are a lifestyle brand with apparel,belts, swimwear, and fragrances. Decrease breadth: due to competitive changes, tcby is now focusing on yogurt. Increase depth: brand-aid now has over 40 products to heal cuts. Decrease depth: mccormick spices eliminates dozens of products each year. Branding a brand can use: name, logo symbols, characters, slogans, jingles, and even distinctive packages. Brand name urls logos and symbols characters slogans jingles/sounds. Value of brands identify the maker establish loyalty.