MKT 100 Lecture Notes - Lecture 11: Media Create, Vertical Integration, Electronic Data Interchange

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

Mkt lecture-11 marketing channels: distribution strategy 3/27/2015 5:20:00 pm. Channel choices affect other decisions in the marketing mix. A strong distribution system can be a competitive advantage. Channel decision involve long-term commitments to other firms. Distribution channels, supply chain, and logistics are related. Supply chain management integrates information and logistics between all players (supplier producer consumer) Logistics management: coordinates movement of goods (supply network: all parties supplying raw material and parts marketing channels) Transactional function: buying- purchase goods for resale to other intermediaries or consumers, risk taking-ownership of inventory that can become outdated, promotion- promote products to attract consumers, selling-transact with potential consumers. Logistical function: physical distribution-transport goods to point of purchase, storing-maintain inventory and product goods. Facilitating function: gather information-share competitive intelligence about customers or other channel members, franchising. Intensive: a strategy designed to get products into as many outlets as possible. Selective: uses a few selected outlets in a territory.