MKT 100 Lecture Notes - Lecture 11: Logistics, Direct Market, Nespresso

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

If firms are unable to secure appropriate distribution channels that reach prospective customers, their products/services are unlikely to ever meet their revenue targets. All goods/services organizations need a well-thought-out distribution strategy to convince retailers to carry their products. Distribution channels, supply chain, and logistics are related. A distribution channel is a set of institutions that transfer the ownership of and moves goods from the point of production to the point of consumption. A simplifies supply chain would be one in which manufacturers make products and sell them to intermediaries such as retailers or wholesalers. Sometimes companies can be both retailers/wholesalers (costco, home depot) Logistics management describes the integration of 2 or more activities to plan, implement, and control the efficient flow of raw materials, in-process inventory, and finished goods from the point of origin to the point of consumption. These activities may include customer service, demand forecasting, distribution communications, inventory control, materials handling, order processing, parts a(cid:374)d ser(cid:448)i(cid:272)e support .