MKT 100 Lecture 3: Chapter Three Lecture Notes

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Khalil Rohani

Document Summary

The marketing environment: the marketing environment includes the actors and forces outside marketing that affects marketing management"s ability to build and maintain successful relationship with target customers. Macdonald"s challenges: shifting consumer lifestyle, low rating of food and service quality, atmosphere not upscale. Image being unclassy, uncultured and uncool to younger target markets. Types of environmental factors: marketing environment, macro internal, micro outside. Corporate partners (walmart: firms are part of alliances, align with competitors, suppliers, etc, just in time delivery system (jit) Demographics: provides an easily understanding snapshot of the typical consumer in a specific target market. Demographic trends: more people are, divorcing or separating, choosing not to marry, choosing to marrying later, marrying without intending to have children, stay-at-home days. Education: education is related to income, which determines spending power, college and university students tend to be engaged in playing sports and going to nightclubs. High school graduates more likely to watch sports.