MKT 100 Lecture Notes - Lecture 6: Geodemographic Segmentation, Alienware, Postmedia Network

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Hamed Mehrabi

Document Summary

Ishika is planning to throw a party for her friends in a restaurant. She tries to recall all the restaurants that she has visited over the years and weighs the pros and cons of each of these restaurants before coming to a decision. Verdun windows is the canadian supplier of high-quality, energy-efficient windows to homes and offices. The housing boom in canada in the late 1990s through the early. 2000s, resulted in a 500% increase in the amount of windows verdun sold when compared to the period from 1990 to 1993, when the housing market was sluggish. Segmentation is more focused and clarifies a target market. Developing different marketing programs for each individual customer is extremely expensive. Segmentation allows a marketer to target consumers that behave similarly. Marketers can then position their products to fit their target market segment. Segmentation: dividing market into distinct groups with distinct needs, characteristics, or behaviours, who might require separate products or marketing mixes.