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Lecture 2

MKT 100 Lecture 2: Week 2 Contribution Margin
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Department
Marketing
Course
MKT 100
Professor
Yanina Chevtchouk
Semester
Winter

Description
Contribution Margin Only takes into account in Variable cost (cost that increases the more that you produce/ sell a product) The calculation- tells you how much you have left over after you take rev and cost of product (what is left tells you what you can use to cover ur fixed cost [rent]) Two Calculation: 1) Unit Margin ($) = Price- V. Cost 2) Co
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