MKT 100 Lecture Notes - Lecture 1: Fixed Cost, Party Supplies, Ski Lift

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Bonato

Document Summary

Nike and addidas uses different strategies to promote; Addidas sponsored it: marketing strategy fir(cid:373)"s target (cid:373)arket, related marking mix four p"s, fmcg = fast moving consumer goods (ex: products such as a soap, toothpaste etc. Locational excellence three most important things in retailing are location, location, location. S(cid:449)ot a(cid:374)al(cid:455)sis (cid:455)ou (cid:374)eed this! (cid:895: step 1: business objective what do you want and how do you want it (ex: tim hortons objective and heart and strong foundation) Bring a lipstick as a high status good. Me(cid:374)s produ(cid:272)ts are usuall(cid:455) (cid:374)ear the (cid:449)o(cid:373)e(cid:374)s produ(cid:272)ts (cid:271)ut (cid:455)ou do(cid:374)"t (cid:374)e(cid:272)essar(cid:455) (cid:374)eed the(cid:373) of the product because of the slogan of walmart and the psychological impact. Fixed cost stays the same ex: machines are fixed because you need it ; or building is a fixed cost. Variable cost anything that changes with sale. = if the total cost is , and the cost of selling is , what is the total cost of 25 units.