MKT 100 Lecture Notes - Lecture 4: Swot Analysis

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Bonato

Document Summary

Strengths (examples to consider: process competitive advantages, strong partners, strong brand reputation, resources, patents, assets, people, experience, knowledge, deep pockets, excellent distribution reach, processes, systems, it, communications, team based culture (open to change, company politics and values. 3rd party data: (stats can, news reports, industry trend reports, trade associations) As you identify each of the s. w. o. t. , you also need to state the implication for your decision. How do you capitalize / leverage that strengths. How to you take advantage of the opportunities. Developing a new product that will be introduced into an existing target segment that we already market to, and. We can leverage the existing brand recognition in the stage of building awareness to stimulate sales of the new product. If you cannot state the implication for your decision/objective/ business, then it probably is not relevant in your analysis. In order to synthesize the insights and trends extracted from the situational analysis (micro-environment and macro-environmental analysis, marketers conduct a.