MKT 100 Lecture Notes - Lecture 76: Mulch, Plywood

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Bonato

Document Summary

Further restrictions were imposed due to additional concerns about other species. As a result, within the span of 10 years, the timber harvest on federal lands dropped by 75 percent. Environmental concerns also fostered the growth of environmental certification and labeling for wood products as a means to ensure that the wood was harvested in an environmentally responsible way that sustains the forest ecosystem. These environmental concerns also led to the creative use of waste materials, like using wood byproducts as fuel to provide mills with electricity. Other scrap materials have been marketed to consumers as dyed mulch and shrink-wrapped bundles of firewood. In addition to these environmental influences, some key technological advances have favorably affected the manufacturing of wood products for building. For example, the use of new technology and automation have greatly improved productivity, and computerized controls and laser scanners have maximized the amount of lumber obtained from a log, thus increasing output while consuming less wood.