MKT 100 Lecture 9: CHAPTER CASE STUDY

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greeneel33

5 May 2018

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CHAPTER CASE STUDY: Mobile surveys

1. Strength:

a. located on devices,

b. gais cosuer’s perceptios ad opiios

c. Customizes surveys – can change anytime

d. Fast & easy

e. Less intrusive that traditional pen and paper

f. Quickly download the survey

g. Quick tally

h. Real-time customer information

i. Cost effective

Limitations

a. Not everyone has device

b. Pen and paper more reliable

c. Wifi signal

d. Not everyone has time

e. Jot down fewer ideas

f. Age restrictions

2. Mythological drawbacks

a. Disturbance

b. Time consuming (only two employees hired to go through the restaurant with

the survey device)

3. Drawbacks

a. Rush through

b. Not very truthful

c. Rado sure, does’t coeist ith the eiroet othig sports related

4. Recommend

a. Offer incentive (coupons/free food)

i. Encourage other people to join

ii. Encourage previous users to come back next time

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MKT 100 Lecture 9: CHAPTER CASE STUDY

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