MKT 100 Lecture Notes - Lecture 3: Costco, Cost Accounting, The Main Point

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Hamed Mehrabi

Document Summary

Answer: b) the attention of multitasking consumers is divided. They"re on social media and on the internet, so it makes it harder: venus and jake have been married for three years. They are internet and tech savvy, using the internet at work and expect a healthy option at fast-food restaurants. Millenials are 18-19 years old and were turning into a millennial: martha visits a department store and discovers that a box of exotic candles increased by. The increase in price is the same across the country. Answer: d) she will have immediate purchasing power if she had a pay raise to match the inflation. The impact of inflation and its impact on the purchase. If there price of everything is going up by 10% then the price will be reduced but if you salary is the same then the price will be the same. We try to match the inflation rates with the salary of people.