MKT 100 Lecture Notes - Lecture 7: Online Shopping, Playstation 3, Marketing Mix

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Gillespie

Document Summary

Position your brand to appeal to that segment by adjusting the marketing mix. This is done using the evaluation process. Step one: estimate the size of the target market in annual units or dollars sold. Consider the following information: in 2011 there were 13,320,615 households. 29. 5 percent of households: couples without children; 26. 5 percent of households: couples with children; and 27. 6% of households were one person only. In 2013, 83 percent of households had internet access and 97 percent had high speed connection. 72 percent of homes with children under 12 had one gaming console. Of these, 27 percent owned an xbox, 25 percent owned a ps3, 21 percent owned more than one console and 60 percent had internet access. Online shopping: . 9 billion; 56 percent of internet users shopped online. Assume you are making a software that fulfills the needs of families who want to shop for their children online by integrating gaming console technology.