MKT 100 Lecture Notes - Lecture 10: Aseptic Processing, Toothpaste, Signify

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Julie Kellershohn

Document Summary

Core customer value the basic problem solving benefits that consumers are seeking. Marketer convert core customer value into an actual product. Associated services (augmented product) the nonphysical attributes of the product, including product warranties, financing, product support, and after-sale service. When developing a product or changing a product, marketers start with the core customer value to determine what their potential customers are seeking. Marketers consider the types of products they are designing and selling because that impacts how they promote, price, and distribute their products. Two primary categories of products and services based on who is buying them: consumers or businesses. Consumer products are products and services used by people for their personal use. Marketers further classify these products by the way they are used and purchased. Are products or services toward which customers show such a strong preference that they will expand considerable effort to search for the best suppliers.